Lorrie Walker recently had a column published in the spring issue of Upside Downtown magazine. The column offers tips on questions to ask a potential social media provider, as well as best practices for handling your company’s social media in-house. Upside Downtown has a circulation of 15,000. Published quarterly, 12,000 copies are inserted into The [...]
We all know how important social media is in public relations, so it was only a matter of time before the press release got its own social media version. The social media news release has actually been around for several years, and has experienced some mixed reviews. Some professionals think the traditional press release is [...]
Infographics have the potential to reach millions of viewers worldwide, making them important marketing tools for companies. Infographics- or information graphics- have been around for quite some time, but lately it seems like they’ve taken over social media. Just take a look at the search results we got when typing infographics on Pinterest. But how [...]
Yesterday I posted about a local social media management company’s antics with a client of mine. I actually wrote that post a couple of weeks ago, and between the time I wrote and posted it, I continued an email conversation with a representative of this social media company. I continued to be blown away by [...]
I felt outraged recently when I witnessed what I believe are underhanded techniques from a disreputable social media management company. Couple that with seeing the petty stunts they pulled when their client cancelled their service…there are just no words. The revelation occurred when our firm began doing some public relations work for The Loft Art [...]
So you think you’ve just written a press release about your company’s amazing product/service/ technology. But know this: if your press release has any grammatical errors or typos, it can cost you your credibility and ruin your chances of that release ever making it to print. We’ve talked about the importance of hiring an editor [...]
A strong proponent of Internet-based marketing and online public relations efforts, I encourage the use of social media in public relations campaigns where appropriate. There are countless tools available to help small businesses hold their own alongside larger competitors. We approach PR campaigns and content writing with search engine optimization in mind. Your website can be your best marketing tool, so it needs to be found easily by your potential clients. Our content helps make that possible.
Lorrie Walker Communications Inc.
231 N. Kentucky Ave., Ste. 209
Lakeland, FL 33801
863-614-0555
lorrie [at] lorriewalker [dot] com