This is the kind of e-mail I love to get: “Did you hear that I got a patient off of these articles? They were referred to another orthodontist, who recommended something she didn’t know anything about. She looked it up online, saw one of these articles and decided I was the local expert and switched [...]

Lorrie Walker, president of the Lakeland public relations firm Lorrie Walker Communications, Inc. recently joined the Dick Pope/Polk County Chapter of the Florida Public Relations Association. Walker was inducted into the organization at its June 16 meeting at the Lakeland Yacht and Country Club. “I’m thrilled to be a part of FPRA once again,” said [...]

Lorrie Walker Communications, Inc., a Lakeland and Tampa, Florida PR firm, celebrates its third anniversary this month. May 5 marks two years since Lorrie Delk Walker, started the business, which focuses on public relations campaigns for small businesses and professional article, press release and web copy writing services with a focus on search engine optimization. [...]

I heard about the next generation iPhone leak on the news this morning and couldn’t help wondering if this truly was a case of an Apple employee mistakenly leaving the new prototype behind at a bar, or if this could be one of the great marketing ploys of the day. You can read the whole [...]

Recently we wrote about why many businesses need a Web copy writer, so this time our Lakeland and Tampa Web copy writers thought it would be good to offer some tips for hiring a web copy writer. 1. Don’t expect to hire mind readers and miracle workers. We once had a client tell us “I [...]

Ok, so sometimes we’re guilty of recommending Internet marketing steps to clients and not doing them ourselves. In all fairness, that’s usually because we’re busy helping our clients do those things.