With a background as a journalist and as a public relations professional, I feel fortunate to have been on both sides of this fence that I currently straddle- albeit uncomfortably. As a public relations professional, I make it a priority to be as cooperative with the media as possible. I want them to write about [...]
Have you ever read a book about your industry that left you feeling incredibly stoked to be a part of it? That was what “The Fall of Advertising and the Rise of PR” did for me. This national bestseller written by Al Ries and his daughter, Laura Ries, gives an excellent argument on why companies [...]
A strong proponent of Internet-based marketing and online public relations efforts, Lorrie encourages the use of social media in public relations campaigns where appropriate. She believes the advent of blogs, social networking outlets and sites devoted to posting and distributing articles and press releases are powerful tools in helping small businesses compete with their larger counterparts and carve out their own portion of the market share.
Lorrie Walker Communications Inc.
1633 E. Elm Rd.
Lakeland, FL 33801
863-614-0555
lorrie@lorriewalker.com