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We’re Having an Open House

If you’re in the area on Friday, we invite you to stop by our office at Tennessee Carriage Lofts in Downtown Lakeland for an open house. The event is 4-6:30 p.m. at 229 N. Tennessee Ave. We’re actually but a small part of the open house- the event kicks off with a ribbon cutting ceremony [...]

by [ Full Article ] March 30th, 2011 | No Comments

It’s Not About the Transaction- it’s About the Relationship

I changed auto insurance providers and agents recently. I’ve been with the same insurer for about 8 years. My most recent agent “inherited” me after my previous agent retired. I’ve never seen her in person. Never spoken to her on the phone. The last contact I had with her office was the certified letter she [...]

by [ Full Article ] March 14th, 2011 | 6 Comments

Leading the Horse to Water

I had an opportunity to speak to a group of Southeastern University public relations majors recently about event planning and publicity. The element of publicity that I find myself going over most implicitly with clients is that of managing expectations. It’s quite flattering how clients assume that PR professionals have some secret “in” with media [...]

by [ Full Article ] March 1st, 2011 | 1 Comment




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