Lorrie Walker Communications, Inc., a Lakeland PR agency, becomes a member of local non-profit organization Downtown Lakeland Partnership. Lorrie Walker Communications, Inc. has joined the Downtown Lakeland Partnership. Since we are a downtown Lakeland business, becoming a member of the partnership means we receive the many membership benefits DLP offers. Lakeland is our home; we [...]

Danielle Durham has joined the Lorrie Walker Communications, Inc. staff as an intern. Danielle, a senior at Lee University in Cleveland, Tennessee majoring in public relations, actually is splitting her internship between our Lakeland public relations firm and the Downtown Lakeland Partnership. After returning from a trip with Lee University’s Communications Department to Germany and [...]

Something most clients strive for when they come to us for media relations assistance is coverage in print publications. They often are blunt about their desires: “We want to get our picture in the paper.” We want to make that happen, too. This post covers some basics of photo shoots: 1. Remember the purpose of [...]

In addition to my public relations work, I also keep a pretty busy freelance writing schedule. For me, I feel like it enables me to keep my skills sharp. Some say a good journalist doesn’t necessarily make a good PR pro. For me, I feel that having been a reporter and continuing to write for [...]