We recently had a client ask a question that offers a great teaching moment in public relations. The client had a timely news item that we knew would generate a great deal of positive media attention. The client asked if we could send the press release to the media on a Friday afternoon. Here’s what [...]
A strong proponent of Internet-based marketing and online public relations efforts, I encourage the use of social media in public relations campaigns where appropriate. There are countless tools available to help small businesses hold their own alongside larger competitors. We approach PR campaigns and content writing with search engine optimization in mind. Your website can be your best marketing tool, so it needs to be found easily by your potential clients. Our content helps make that possible.
Lorrie Walker Communications Inc.
231 N. Kentucky Ave., Ste. 209
Lakeland, FL 33801
863-614-0555
lorrie [at] lorriewalker [dot] com