The problem of duplicate content has gained momentum in debates among writers and search engine optimization (SEO) specialists. They’re questioning whether it’s ethical, the consequences of duplicate content and wondering how the problem can be solved. Despite all of the talk, there’s still some confusion as to what it is and what can be done [...]

We don’t mention work we do for clients very often on here, but perhaps we should. We recently worked with Florida trigger finger surgeon Dr. Brian Jurbala, who has offices in Lakeland and Lake Wales, to create a landing page for people seeking treatment for trigger finger. Dr. Jurbala is a pretty brilliant guy. He [...]

I’ve said this before: a big part of public relations is managing clients’ expectations. We pitch stories to the media, submit press releases to popular blogs and follow up, follow up, follow up. Often, it works like a charm. Sometimes, we simply can’t capture a blogger’s or reporter’s attention. That is one reason why we [...]

LAKELAND AND TAMPA, FLORIDA — In today’s technologically advanced society, people are becoming over saturated with advertising, which has lead to the demise of paid media as an effective tool for marketers. On the other side of the coin is earned media, which is growing in popularity, as companies and customers are now engaging in [...]

No one loves poking around the Internet more than I do. Through my adventures in cyber-wonderland I’ve noticed blogs inundated with a lot of crap content. “Content is king” is the popular mantra, but is content really king? The saying should be “good content is king.” Simply because someone surfing the Internet has time on [...]

This post has been slightly adapted from something we wrote recently for the SEO marketing wizards over at Master Google. Matt Cutts, the head of Google’s Webspam team, recently produced a video in which he discussed the value of content over search engine optimization. In that video, he said that as a business owner, you [...]