If you are a public relations professional, you understand how important authentic public relations strategies are. If you are a business owner who handles your own public relations strategies, this post is for you. A recent example of lost authenticity was the “outing” incident of a PR person, which reminds us just how distasteful it [...]

If you write blog posts that tell people how to do for themselves what you hope they will hire you to do for them, how do you expect to get any business? That is a question we get asked every so often. I simply don’t subscribe to the belief that all knowledge should be held [...]

In parts one and two of our three-part series on duplicate content, we told you what duplicate content is and how to avoid it. Now that we’ve seen those sides of the issue, let’s look at duplicate content from a different angle. What if you’re not the one duplicating content? Say you have a successful [...]

In part one of our three-part series on duplicate content, we discussed what duplicate content is. Now that we’ve defined duplicate content, let’s look at how it can be avoided. The best way to escape the duplicate content trap is to write content that is fresh, original and exciting. Let’s go back to why your [...]