In part one of our three-part series on Storify, we discussed the benefits public relations professionals can receive by using Storify. Now let’s look at why your business would want to add to its long list of social media to do’s by using Storify.

• To show what consumers are saying about your company and prove to customers that you really do listen to their feedback

Say you own a car manufacturing company that produced a batch of cars with faulty headlights. You can search for the complaints consumers are posting to social media sites and pull them into a Storify story. Next, you can pull the press release your communications department crafted as a result of the crisis and enter any news stories that cover what your company is doing to fix the problem. Since Storify allows users to enter their own text, you can show customers that their complaints are being heard and your company is working hard toward achieving a solution.

Image Credit: Burt Herman and Xavier Damman (founders of Storify) by The Next Web

On the other hand, you could also gather rave reviews of a new product that your company just launched or positive comments about the services your business offers.

Either way, it’s likely that customers will no longer feel like their complaints are floating around in the blogosphere, waiting to be read. They’ll feel important and see that their voices matter.

By doing this, you could be a step ahead of your competitors, and other businesses may watch what you do next because they know your audience engagement skills are top-notch.

• Cover an event

The same goes for businesses as well as public relations professionals—sometimes live blogging or tweeting isn’t an option, but that doesn’t mean that you can’t report what took place. Also, if your consumers missed an event your company hosted, creating a Storify story about it will make them feel like they’re in the loop again and maybe even provide motivation for them to attend your next gathering.

• Launch a product

Storify can be used as a marketing tool. You can gather product photos, customer reviews and news of product developments into one place. This Storify story can be used to train sales representatives and provide consumers with another outlet through which they can leave comments and receive customer support.

• Share information quickly and easily

Sure, websites like WordPress and Blogger have made it easy for their users to post material and interact with other bloggers. But with Storify, there’s no need to copy/paste, download/upload material. Since Storify is Internet-based, everything you need is readily accessible. You can embed your Storify creations into WordPress, Posterous and Tumblr posts, as well as share them through Twitter, Facebook and Google+.

• Curate content from people and companies that your business doesn’t interact with on social media sites

Social media content that you utilize to create a Storify story doesn’t have to be written by who your company follows on Twitter or is friends with on Facebook. Storify is connected with several social media outlets and users have the capability to embed links to other sites, so the possibilities are endless. This means that you can see posts from any number of people, all of which can be sorted through by means of a hashtag or search term.

• Show that your business isn’t alone

Storify’s powerful search tool connects your business with companies that have similar missions, policies and products. If you’re looking for support to back up a recent idea or development your company has produced, create a Storify story featuring comparable opinions. Other businesses might see that your company is smarter than they thought.

Has your company used Storify? What results did you receive?