This post has been slightly adapted from something we wrote recently for the SEO marketing wizards over at Master Google. Matt Cutts, the head of Google’s Webspam team, recently produced a video in which he discussed the value of content over search engine optimization. In that video, he said that as a business owner, you [...]

Social media is a powerful tool. It can be useful in spreading the word about a business that has done a stellar job at customer service. It also can be a damaging tool when used in haste and in anger. There are myriad outlets online for venting frustration with a company or a product. You [...]

Our family of interns here at Lorrie Walker Communications, Inc. has grown once again. Taylor Flumerfelt and I connected through the student chapter of the Florida Public Relations Association at Southeastern University, where she is a junior. Once Taylor discovered that she would graduate a year earlier than anticipated, she called on me for help [...]

Congratulations are in order for Valencia College, which learned on Monday that it had been awarded the inaugural Aspen Prize for Community College Excellence. This announcement was made during a ceremony held at the National Press Club in Washington, D.C. In addition to these crazy-cool bragging rights, VCC also was awarded $600,000 in prize money. [...]

An office conversation erupted recently about public relations approaches that we despise. I mean really effing hate. We’re sharing them with you as we prepare for 2012, in hope that you’ll leave them behind when you welcome the new year- and avoid being on the receiving end of our Evil Eye Lasers of Death, lest [...]

There’s something really annoying going on in some of my favorite Twitter hashtag streams. There’s a lot of business owners who fancy themselves as being pretty savvy when it comes to social media. I wonder if their followers view them the same way. Scenario: a person owns a business. The business has a Twitter account. [...]