May 5 marks five years that Lorrie Walker Communications has been in business, an accomplishment of which I am incredibly proud. I’ve read statistics published by the Small Business Administration that say seven of 10 new employer establishments make it to the two-year mark, while 51 percent survive at least five years. While it’s awesome [...]

If you write blog posts that tell people how to do for themselves what you hope they will hire you to do for them, how do you expect to get any business? That is a question we get asked every so often. I simply don’t subscribe to the belief that all knowledge should be held [...]

We don’t mention work we do for clients very often on here, but perhaps we should. We recently worked with Florida trigger finger surgeon Dr. Brian Jurbala, who has offices in Lakeland and Lake Wales, to create a landing page for people seeking treatment for trigger finger. Dr. Jurbala is a pretty brilliant guy. He [...]

I’ve said this before: a big part of public relations is managing clients’ expectations. We pitch stories to the media, submit press releases to popular blogs and follow up, follow up, follow up. Often, it works like a charm. Sometimes, we simply can’t capture a blogger’s or reporter’s attention. That is one reason why we [...]

This post has been slightly adapted from something we wrote recently for the SEO marketing wizards over at Master Google. Matt Cutts, the head of Google’s Webspam team, recently produced a video in which he discussed the value of content over search engine optimization. In that video, he said that as a business owner, you [...]

Social media is a powerful tool. It can be useful in spreading the word about a business that has done a stellar job at customer service. It also can be a damaging tool when used in haste and in anger. There are myriad outlets online for venting frustration with a company or a product. You [...]