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SEO vs. Good Content

This post has been slightly adapted from something we wrote recently for the SEO marketing wizards over at Master Google. Matt Cutts, the head of Google’s Webspam team, recently produced a video in which he discussed the value of content over search engine optimization. In that video, he said that as a business owner, you [...]

by [ Full Article ] February 1st, 2012 | No Comments

What to do When Your Business Gets Hammered in Social Media

Social media is a powerful tool. It can be useful in spreading the word about a business that has done a stellar job at customer service. It also can be a damaging tool when used in haste and in anger. There are myriad outlets online for venting frustration with a company or a product. You [...]

by [ Full Article ] January 25th, 2012 | No Comments

And Then There Were Three- Interns, That Is

Our family of interns here at Lorrie Walker Communications, Inc. has grown once again. Taylor Flumerfelt and I connected through the student chapter of the Florida Public Relations Association at Southeastern University, where she is a junior. Once Taylor discovered that she would graduate a year earlier than anticipated, she called on me for help [...]

by [ Full Article ] January 18th, 2012 | 1 Comment

Congrats to Valencia College

Congratulations are in order for Valencia College, which learned on Monday that it had been awarded the inaugural Aspen Prize for Community College Excellence. This announcement was made during a ceremony held at the National Press Club in Washington, D.C. In addition to these crazy-cool bragging rights, VCC also was awarded $600,000 in prize money. [...]

by [ Full Article ] December 14th, 2011 | No Comments

3 Bad PR Approaches to Kiss Goodbye in 2012

An office conversation erupted recently about public relations approaches that we despise. I mean really effing hate. We’re sharing them with you as we prepare for 2012, in hope that you’ll leave them behind when you welcome the new year- and avoid being on the receiving end of our Evil Eye Lasers of Death, lest [...]

by [ Full Article ] December 13th, 2011 | 3 Comments

Just Call Me an Angry Twitter Bird

There’s something really annoying going on in some of my favorite Twitter hashtag streams. There’s a lot of business owners who fancy themselves as being pretty savvy when it comes to social media. I wonder if their followers view them the same way. Scenario: a person owns a business. The business has a Twitter account. [...]

by [ Full Article ] December 7th, 2011 | 3 Comments




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