LAKELAND AND TAMPA, FLORIDA– Publishing the greatest story ever written can turn out to be worthless if your readers find errors and flaws in the text. We all look to spell check to correct our mistakes, but there is only so much it can do. Proofreading goes beyond spelling mistakes and should be used to [...]
If you are a public relations professional, you understand how important authentic public relations strategies are. If you are a business owner who handles your own public relations strategies, this post is for you. A recent example of lost authenticity was the “outing” incident of a PR person, which reminds us just how distasteful it [...]
The slogan Keep Calm and Carry On was a British public announcement designed to boost the public’s morale in case of a massive invasion during World War II. The poster was never used and most copies were destroyed. But in 2000, a British book store owner found a copy of the poster and almost immediately, [...]
A strong proponent of Internet-based marketing and online public relations efforts, I encourage the use of social media in public relations campaigns where appropriate. The advent of blogs, social networking outlets, and sites devoted to posting and distributing articles and press releases are powerful tools in helping small businesses compete with their larger competitors. We approach PR campaigns and content writing with search engine optimization in mind. Your website is one of your best marketing tools, so it needs to be found easily by your potential clients.
Lorrie Walker Communications Inc.
233 N. Tennessee Ave.
Lakeland, FL 33801
863-614-0555
lorrie [at] lorriewalker [dot] com