Good business owners know their jobs like the backs of their hands when it comes to doing the actual work. But putting that knowledge into print in a cohesive manner that sounds professional and makes sense? That can be a crippling task for some. I have a friend who calls it “the curse of knowledge.” [...]

Lorrie Walker Communications, Inc., a Lakeland and Tampa, Florida PR firm, celebrates its third anniversary this month. May 5 marks two years since Lorrie Delk Walker, started the business, which focuses on public relations campaigns for small businesses and professional article, press release and web copy writing services with a focus on search engine optimization. [...]

I heard about the next generation iPhone leak on the news this morning and couldn’t help wondering if this truly was a case of an Apple employee mistakenly leaving the new prototype behind at a bar, or if this could be one of the great marketing ploys of the day. You can read the whole [...]

Recently we wrote about why many businesses need a Web copy writer, so this time our Lakeland and Tampa Web copy writers thought it would be good to offer some tips for hiring a web copy writer. 1. Don’t expect to hire mind readers and miracle workers. We once had a client tell us “I [...]

Ok, so sometimes we’re guilty of recommending Internet marketing steps to clients and not doing them ourselves. In all fairness, that’s usually because we’re busy helping our clients do those things.

A common complaint I hear from my Web site designer friends is the chronic delay in launching new sites once the designs are complete.

That holdup frequently is caused by clients’ failure to provide the content. Because of that, I thought I’d offer three reasons why hiring a Web copy writer is a good idea.