As we prepare for the Downtown Lakeland Businesses Holiday Open House Nov. 9, This event keeps growing and getting better. We are proud to have a representative from the Lakeland Downtown Farmers Curb Market with us during the open house to take orders for poinsettias. This annual poinsettia sale is the curb market’s way of [...]

Since our last post on how to get your story into the news, our Lakeland public relations firm got into the news! A reporter from The Ledger wrote an article about internships and interviewed Laura Modrall, one of our summer interns, for it. The reporter said something to a member of our staff that really [...]

LAKELAND AND TAMPA, FLORIDA‒ At $35 a share, Facebook’s initial public offering is the biggest opening for a tech company to date.  That hefty price tag comes as little surprise when considering the impact social media has had on how we communicate and do business. With more than 900 million monthly active users on Facebook [...]

LAKELAND AND TAMPA, FLORIDA– Publishing the greatest story ever written can turn out to be worthless if your readers find errors and flaws in the text. We all look to spell check to correct our mistakes, but there is only so much it can do. Proofreading goes beyond spelling mistakes and should be used to [...]

No one loves poking around the Internet more than I do. Through my adventures in cyber-wonderland I’ve noticed blogs inundated with a lot of crap content. “Content is king” is the popular mantra, but is content really king? The saying should be “good content is king.” Simply because someone surfing the Internet has time on [...]

An office conversation erupted recently about public relations approaches that we despise. I mean really effing hate. We’re sharing them with you as we prepare for 2012, in hope that you’ll leave them behind when you welcome the new year- and avoid being on the receiving end of our Evil Eye Lasers of Death, lest [...]