LAKELAND AND TAMPA, FLORIDA– Publishing the greatest story ever written can turn out to be worthless if your readers find errors and flaws in the text. We all look to spell check to correct our mistakes, but there is only so much it can do. Proofreading goes beyond spelling mistakes and should be used to [...]

No one loves poking around the Internet more than I do. Through my adventures in cyber-wonderland I’ve noticed blogs inundated with a lot of crap content. “Content is king” is the popular mantra, but is content really king? The saying should be “good content is king.” Simply because someone surfing the Internet has time on [...]

An office conversation erupted recently about public relations approaches that we despise. I mean really effing hate. We’re sharing them with you as we prepare for 2012, in hope that you’ll leave them behind when you welcome the new year- and avoid being on the receiving end of our Evil Eye Lasers of Death, lest [...]

It’s clear that when people write a review on your business, Google likes it. If you’ve noticed the Google Places results when performing a search, it’s likely the businesses that show up have at least a handful of customer reviews on them. I like customer reviews. When I’m searching for a product or service and [...]

Every couple of years, my husband and I are given some apple butter made by the members of Tuckasegee Wesleyan Church- a tiny little church tucked away in the mountains of North Carolina. We cherish it. It’s some of the best we’ve had. Earlier this month, my husband and I visited his family near Tuckasegee [...]

For the first time, Lorrie Walker Communications, Inc. has an intern from Florida Southern College. Melissa Rodriguez is a senior at FSC working toward a Bachelor of Arts degree in advertising, public relations and journalism. This is her first internship. “I’m very glad I found an internship so close to school,” Rodriguez said. “I get [...]