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3 Bad PR Approaches to Kiss Goodbye in 2012

An office conversation erupted recently about public relations approaches that we despise. I mean really effing hate. We’re sharing them with you as we prepare for 2012, in hope that you’ll leave them behind when you welcome the new year- and avoid being on the receiving end of our Evil Eye Lasers of Death, lest [...]

by [ Full Article ] December 13th, 2011 | 3 Comments

Writing Reviews

It’s clear that when people write a review on your business, Google likes it. If you’ve noticed the Google Places results when performing a search, it’s likely the businesses that show up have at least a handful of customer reviews on them. I like customer reviews. When I’m searching for a product or service and [...]

by [ Full Article ] December 2nd, 2011 | 2 Comments

Marketing & PR Lessons Learned From Apple Butter

Every couple of years, my husband and I are given some apple butter made by the members of Tuckasegee Wesleyan Church- a tiny little church tucked away in the mountains of North Carolina. We cherish it. It’s some of the best we’ve had. Earlier this month, my husband and I visited his family near Tuckasegee [...]

by [ Full Article ] November 23rd, 2011 | No Comments

Intern Joins Lorrie Walker Communications, Inc.

For the first time, Lorrie Walker Communications, Inc. has an intern from Florida Southern College. Melissa Rodriguez is a senior at FSC working toward a Bachelor of Arts degree in advertising, public relations and journalism. This is her first internship. “I’m very glad I found an internship so close to school,” Rodriguez said. “I get [...]

by [ Full Article ] November 11th, 2011 | No Comments

We’ve Joined the Downtown Lakeland Partnership

Lorrie Walker Communications, Inc., a Lakeland PR agency, becomes a member of local non-profit organization Downtown Lakeland Partnership. Lorrie Walker Communications, Inc. has joined the Downtown Lakeland Partnership. Since we are a downtown Lakeland business, becoming a member of the partnership means we receive the many membership benefits DLP offers. Lakeland is our home; we [...]

by [ Full Article ] June 23rd, 2011 | No Comments

Photo Shoot Basics

Something most clients strive for when they come to us for media relations assistance is coverage in print publications. They often are blunt about their desires: “We want to get our picture in the paper.” We want to make that happen, too. This post covers some basics of photo shoots: 1. Remember the purpose of [...]

by [ Full Article ] June 8th, 2011 | No Comments




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