An office conversation erupted recently about public relations approaches that we despise. I mean really effing hate. We’re sharing them with you as we prepare for 2012, in hope that you’ll leave them behind when you welcome the new year- and avoid being on the receiving end of our Evil Eye Lasers of Death, lest [...]

It’s clear that when people write a review on your business, Google likes it. If you’ve noticed the Google Places results when performing a search, it’s likely the businesses that show up have at least a handful of customer reviews on them. I like customer reviews. When I’m searching for a product or service and [...]

Every couple of years, my husband and I are given some apple butter made by the members of Tuckasegee Wesleyan Church- a tiny little church tucked away in the mountains of North Carolina. We cherish it. It’s some of the best we’ve had. Earlier this month, my husband and I visited his family near Tuckasegee [...]

For the first time, Lorrie Walker Communications, Inc. has an intern from Florida Southern College. Melissa Rodriguez is a senior at FSC working toward a Bachelor of Arts degree in advertising, public relations and journalism. This is her first internship. “I’m very glad I found an internship so close to school,” Rodriguez said. “I get [...]

Lorrie Walker Communications, Inc., a Lakeland PR agency, becomes a member of local non-profit organization Downtown Lakeland Partnership. Lorrie Walker Communications, Inc. has joined the Downtown Lakeland Partnership. Since we are a downtown Lakeland business, becoming a member of the partnership means we receive the many membership benefits DLP offers. Lakeland is our home; we [...]

Something most clients strive for when they come to us for media relations assistance is coverage in print publications. They often are blunt about their desires: “We want to get our picture in the paper.” We want to make that happen, too. This post covers some basics of photo shoots: 1. Remember the purpose of [...]