We all know how important social media is in public relations, so it was only a matter of time before the press release got its own social media version. The social media news release has actually been around for several years, and has experienced some mixed reviews. Some professionals think the traditional press release is [...]

Infographics have the potential to reach millions of viewers worldwide, making them important marketing tools for companies. Infographics- or information graphics- have been around for quite some time, but lately it seems like they’ve taken over social media. Just take a look at the search results we got when typing infographics on Pinterest. But how [...]

So you think you’ve just written a press release about your company’s amazing product/service/ technology. But know this: if your press release has any grammatical errors or typos, it can cost you your credibility and ruin your chances of that release ever making it to print. We’ve talked about the importance of hiring an editor [...]

LAKELAND AND TAMPA, FLORIDA‒ At $35 a share, Facebook’s initial public offering is the biggest opening for a tech company to date.  That hefty price tag comes as little surprise when considering the impact social media has had on how we communicate and do business. With more than 900 million monthly active users on Facebook [...]

This post has been slightly adapted from something we wrote recently for the SEO marketing wizards over at Master Google. Matt Cutts, the head of Google’s Webspam team, recently produced a video in which he discussed the value of content over search engine optimization. In that video, he said that as a business owner, you [...]

The slogan Keep Calm and Carry On was a British public announcement designed to boost the public’s morale in case of a massive invasion during  World War II. The poster was never used and most copies were destroyed. But in 2000, a British book store owner found a copy of the poster and almost immediately, [...]