This post has been slightly adapted from something we wrote recently for the SEO marketing wizards over at Master Google. Matt Cutts, the head of Google’s Webspam team, recently produced a video in which he discussed the value of content over search engine optimization. In that video, he said that as a business owner, you [...]

The slogan Keep Calm and Carry On was a British public announcement designed to boost the public’s morale in case of a massive invasion during  World War II. The poster was never used and most copies were destroyed. But in 2000, a British book store owner found a copy of the poster and almost immediately, [...]

A kiss is a simple act. It’s the touching of lips in an expression of affection, greeting or reverence.  Cultures around the world use a kiss as a form of greeting, a form of expressing gratitude, peace and love. So it is understandable why United Colors of Benetton chose the act of kissing as the [...]

There’s something really annoying going on in some of my favorite Twitter hashtag streams. There’s a lot of business owners who fancy themselves as being pretty savvy when it comes to social media. I wonder if their followers view them the same way. Scenario: a person owns a business. The business has a Twitter account. [...]

Every couple of years, my husband and I are given some apple butter made by the members of Tuckasegee Wesleyan Church- a tiny little church tucked away in the mountains of North Carolina. We cherish it. It’s some of the best we’ve had. Earlier this month, my husband and I visited his family near Tuckasegee [...]

Social media outlets are a great way for companies to connect with customers by sharing information on special offers, upcoming sales, communicating with customers and increasing brand recognition. However, misusing these communication outlets can harm a business’s reputation and not render the desired results. Marketing businesses that cater to specific niches are popping up everywhere to assist industries in using social media effectively.