Social media is a powerful tool. It can be useful in spreading the word about a business that has done a stellar job at customer service. It also can be a damaging tool when used in haste and in anger. There are myriad outlets online for venting frustration with a company or a product. You [...]

Our family of interns here at Lorrie Walker Communications, Inc. has grown once again. Taylor Flumerfelt and I connected through the student chapter of the Florida Public Relations Association at Southeastern University, where she is a junior. Once Taylor discovered that she would graduate a year earlier than anticipated, she called on me for help [...]

The slogan Keep Calm and Carry On was a British public announcement designed to boost the public’s morale in case of a massive invasion during  World War II. The poster was never used and most copies were destroyed. But in 2000, a British book store owner found a copy of the poster and almost immediately, [...]

Good business owners know their jobs like the backs of their hands when it comes to doing the actual work. But putting that knowledge into print in a cohesive manner that sounds professional and makes sense? That can be a crippling task for some. I have a friend who calls it “the curse of knowledge.” [...]

It’s that time of the year again! Each year, Time magazine writes the Top 10 of Everything lists to review the outgoing year. We thought we’d put together (an abbreviated) list of our own to sum up the best and worse of public relations in 2011. The Worst Tactics Netflix- This summer, movie enthusiasts everywhere [...]

A kiss is a simple act. It’s the touching of lips in an expression of affection, greeting or reverence.  Cultures around the world use a kiss as a form of greeting, a form of expressing gratitude, peace and love. So it is understandable why United Colors of Benetton chose the act of kissing as the [...]