LinkedIn is a social media site that helps professionals create networks among clients/customers, colleagues and industry professionals. It currently hosts over 120 million users. As use of LinkedIn continues to grow, we want to help you learn 11 reasons why you should use it, and six ways to make the most of it. • Why [...]

In parts one and two of our three-part series on Storify, we discussed the implications for public relations professionals of using this trending social media tool and why your business should adopt it as part of its social media practices. If that wasn’t enough to convince you, here’s a list of just a few of [...]

In part one of our three-part series on Storify, we discussed the benefits public relations professionals can receive by using Storify. Now let’s look at why your business would want to add to its long list of social media to do’s by using Storify. To show what consumers are saying about your company and prove [...]

It’s been less than a year since Storify, a website that allows users to collect social media postings and publish them in story format, was released to the public. Storify is a free service that provides consumers with the ability to search through content that is published on a number of social media platforms such [...]

If you are a public relations professional, you understand how important authentic public relations strategies are. If you are a business owner who handles your own public relations strategies, this post is for you. A recent example of lost authenticity was the “outing” incident of a PR person, which reminds us just how distasteful it [...]

If you write blog posts that tell people how to do for themselves what you hope they will hire you to do for them, how do you expect to get any business? That is a question we get asked every so often. I simply don’t subscribe to the belief that all knowledge should be held [...]