A street view of Tennessee Carriage Lofts. Three studio apartments are located on the second floor.

The foyer, which provides access to all three sections of office space.

The lobby/waiting area inside 231 N. Tennessee Ave. We need to get some artwork on these walls!

Hallway.

My office. I’m working on getting things hung on the walls.

The 2011 event, held Feb. 19 at Bunch Ranch in Highland City, is celebrating its 10th anniversary.

Lorrie Walker, president, will chair the Public Relations subcommittee and will be in charge of publicity for the event.

“I’m looking forward to the opportunity,” Walker said. “This is a great event that raises funds for cancer research and other ACS activities, and I’m happy to help make sure we get the word out and draw a good crowd.”

Let me provide a bit of background here. Lorrie Walker Communications, Inc. provides article, press release and Web copy writing services for a couple of notable Internet marketing firms in the U.S., and St. Paul, MN Orthodontist Dr. Jennifer Eisenhuth is a client of one of these firms- Master Google, a Google SEO specialist.

In addition to recently gaining a new patient from the article found on the Internet, Eisenhuth enjoys a top-of-Google ranking for organic searches of her specific keywords, thanks to Master Google’s efforts.

Each month, I write keyword-rich articles and press releases for many of Master Google’s clients. These writings help Master Google position these clients at the top of organic search results for their keywords.

Ali Husayni, Master Google’s founder and SEO expert, has said for years that the bulk of SEO success is not accomplished internally on his clients’ websites, but externally via articles and press releases.

I repeat these words to my clients who inquire about SEO and how it might improve their websites’ visibility. To be clear, I do not profess to be an SEO expert. But by working with Master Google, I have learned a great deal about the topic and I have been privileged to witness first-hand how powerful it can be and how successful it can make a business.

If you are interested in learning more about how articles and press releases can work for you in your ongoing SEO effort, please contact me for more information (863) 614-0555.

If you are interested in more information about launching an SEO campaign for your company, please visit Master Google’s website: www.mastergoogle.com.

You can read the whole story, including the story of how the iPhone came to be misplaced, at gizmodo.com. The story is fascinating. The features on this new device seem simply amazing.

I’ll admit that after reading the account of how the phone was lost, it all seemed quite plausible. An honest- albeit ginormous- mistake.

But what if it wasn’t a mistake? Any Apple fan has heard of the company’s top-secret nature. So to let something like this happen seems like such an implausible security breach. Could it even be possible for Apple to slip up like this?

If this was intentional, this is one of those cases where any publicity is good publicity, in my opinion. It’s brilliant! Word of a new iPhone is in the national news, it’s blowing up the Twitterverse and it’s got Apple dorks (I’ll put myself in that category) salivating around the world.

As a Lakeland and Tampa, Florida public relations professional, I’m always up for a new way to pitch a new product or service. It can be challenging to come up with something fresh, different, eye-catching- something that makes a reporter or blogger say something besides, “Who cares?” This little “I lost my iPhone prototype” scenario meets all of that criteria.

I hope Gray Powell (the poor guy who supposedly lost the phone), doesn’t lose his job over this. I hope he was a willing participant in this brilliant marketing effort. But even if this was all just an accident, I truly believe the media coverage generated from this will FAR outweigh any potential damage caused by leaking this product before Apple had intended.

What are your thoughts?