It’s that time of the year again! Each year, Time magazine writes the Top 10 of Everything lists to review the outgoing year. We thought we’d put together (an abbreviated) list of our own to sum up the best and worse of public relations in 2011. The Worst Tactics Netflix- This summer, movie enthusiasts everywhere [...]

An office conversation erupted recently about public relations approaches that we despise. I mean really effing hate. We’re sharing them with you as we prepare for 2012, in hope that you’ll leave them behind when you welcome the new year- and avoid being on the receiving end of our Evil Eye Lasers of Death, lest [...]

I’ll be honest- here at our Lakeland public relations agency, we post clients’ events on a ton of community calendars throughout Central Florida, and sometimes we wonder if anyone in the community actually looks at those calendars. I recently learned something that was so encouraging about community events calendars, I had to address it here. [...]

I had an opportunity to speak to a group of Southeastern University public relations majors recently about event planning and publicity. The element of publicity that I find myself going over most implicitly with clients is that of managing expectations. It’s quite flattering how clients assume that PR professionals have some secret “in” with media [...]

I wrote recently about movin’ on up. Because the office is new, and the building is newly renovated, I thought it would be nice to share some photos. So here you go: A street view of Tennessee Carriage Lofts. Three studio apartments are located on the second floor. The foyer, which provides access to all [...]

Lorrie Walker Communications, Inc. is accepting resumes from college students majoring in public relations who wish to apply for an internship at the Lakeland public relations firm. Intern Opportunities: – Researching and writing news releases and articles for search engine optimization purposes. – Using social media to meet clients’ public relations goals. – Working on [...]