This is the kind of e-mail I love to get: “Did you hear that I got a patient off of these articles? They were referred to another orthodontist, who recommended something she didn’t know anything about. She looked it up online, saw one of these articles and decided I was the local expert and switched [...]
Lorrie Walker, president of the Lakeland public relations firm Lorrie Walker Communications, Inc. recently joined the Dick Pope/Polk County Chapter of the Florida Public Relations Association. Walker was inducted into the organization at its June 16 meeting at the Lakeland Yacht and Country Club. “I’m thrilled to be a part of FPRA once again,” said [...]
I heard about the next generation iPhone leak on the news this morning and couldn’t help wondering if this truly was a case of an Apple employee mistakenly leaving the new prototype behind at a bar, or if this could be one of the great marketing ploys of the day. You can read the whole [...]
A common complaint I hear from my Web site designer friends is the chronic delay in launching new sites once the designs are complete.
That holdup frequently is caused by clients’ failure to provide the content. Because of that, I thought I’d offer three reasons why hiring a Web copy writer is a good idea.
A strong proponent of Internet-based marketing and online public relations efforts, Lorrie encourages the use of social media in public relations campaigns where appropriate. She believes the advent of blogs, social networking outlets and sites devoted to posting and distributing articles and press releases are powerful tools in helping small businesses compete with their larger counterparts and carve out their own portion of the market share.
Lorrie Walker Communications Inc.
1633 E. Elm Rd.
Lakeland, FL 33801
863-614-0555
lorrie@lorriewalker.com