Let me provide a bit of background here. Lorrie Walker Communications, Inc. provides article, press release and Web copy writing services for a couple of notable Internet marketing firms in the U.S., and St. Paul, MN Orthodontist Dr. Jennifer Eisenhuth is a client of one of these firms- Master Google, a Google SEO specialist.

In addition to recently gaining a new patient from the article found on the Internet, Eisenhuth enjoys a top-of-Google ranking for organic searches of her specific keywords, thanks to Master Google’s efforts.

Each month, I write keyword-rich articles and press releases for many of Master Google’s clients. These writings help Master Google position these clients at the top of organic search results for their keywords.

Ali Husayni, Master Google’s founder and SEO expert, has said for years that the bulk of SEO success is not accomplished internally on his clients’ websites, but externally via articles and press releases.

I repeat these words to my clients who inquire about SEO and how it might improve their websites’ visibility. To be clear, I do not profess to be an SEO expert. But by working with Master Google, I have learned a great deal about the topic and I have been privileged to witness first-hand how powerful it can be and how successful it can make a business.

If you are interested in learning more about how articles and press releases can work for you in your ongoing SEO effort, please contact me for more information (863) 614-0555.

If you are interested in more information about launching an SEO campaign for your company, please visit Master Google’s website: www.mastergoogle.com.

Walker was inducted into the organization at its June 16 meeting at the Lakeland Yacht and Country Club.

“I’m thrilled to be a part of FPRA once again,” said Walker, a Lakeland press release writer and public relations professional. “I was a member when I worked in the PR field prior to starting my own business, and I’m excited to be a part of this incredible group of professionals once again.”

Walker is hitting the ground running. She will serve as the organization’s newsletter editor for the 2010-2011 year.

There are many aspects of FPRA that are appealing to Walker, she said. The organization provides a great deal of networking opportunities with like-minded professionals. It also offers PR practitioners the ability to become accredited in public relations.

Accreditation is offered through the Universal Accreditation Board (UAB) to members of participating organizations, including FPRA, according to the FPRA website.

“I’ve considered accreditation for years, and now that I’ve become involved in the organization once again, I feel strongly about pursuing my APR,” she said.

Yet another FPRA benefit is the opportunity it presents for making media contacts throughout the state. For example, the Orlando FPRA chapter has partnered with the Public Relations Society of America’s Orlando chapter to present the 2010 Central Florida Media Roundtable and Luncheon on July 15 in Orlando.

“Attending this event puts you in contact with top editors, reporters, bloggers and TV producers from local to national media outlets,” Walker said, adding that having these contacts comes in handy when conducting public relations campaigns for clients.

Lorrie Walker Communications, Inc. has been in business since May 2007. Walker’s experience includes journalism, public relations and event planning.

For more information, please visit www.lorriewalker.com or call (863) 614-0555.

You can read the whole story, including the story of how the iPhone came to be misplaced, at gizmodo.com. The story is fascinating. The features on this new device seem simply amazing.

I’ll admit that after reading the account of how the phone was lost, it all seemed quite plausible. An honest- albeit ginormous- mistake.

But what if it wasn’t a mistake? Any Apple fan has heard of the company’s top-secret nature. So to let something like this happen seems like such an implausible security breach. Could it even be possible for Apple to slip up like this?

If this was intentional, this is one of those cases where any publicity is good publicity, in my opinion. It’s brilliant! Word of a new iPhone is in the national news, it’s blowing up the Twitterverse and it’s got Apple dorks (I’ll put myself in that category) salivating around the world.

As a Lakeland and Tampa, Florida public relations professional, I’m always up for a new way to pitch a new product or service. It can be challenging to come up with something fresh, different, eye-catching- something that makes a reporter or blogger say something besides, “Who cares?” This little “I lost my iPhone prototype” scenario meets all of that criteria.

I hope Gray Powell (the poor guy who supposedly lost the phone), doesn’t lose his job over this. I hope he was a willing participant in this brilliant marketing effort. But even if this was all just an accident, I truly believe the media coverage generated from this will FAR outweigh any potential damage caused by leaking this product before Apple had intended.

What are your thoughts?

That holdup frequently is caused by clients’ failure to provide the content. Because of that, I thought I’d offer three reasons why hiring a Web copy writer is a good idea.

Focus Your Energy
I’ve always been a big believer in focusing your energy where your talents exist, and hiring someone else to do the work that falls outside your gifted area.

Let’s say you own a hair salon. You know how to cut and color hair and run your business, but that doesn’t necessarily mean you are good at writing about cutting and coloring hair or the latest hair trends.

Hiring an experienced web copy writer ensures that the content on your page is well-written in a format that is reader-friendly.

Content is King
Having a Web site that looks sharp is important, but providing relevant information and consistently adding new content to that site is what keeps people coming back.

Many business owners and managers spend the bulk of their time handling the day-to-day business operations and don’t consider routinely updating their Web site a priority.

Hear this: it SHOULD be a priority. Everyone turns to the Internet these days for research and information. We have a generation coming up that doesn’t even use a phone book anymore; they Google it.

Having a regularly updated site increases the chances that when people search for terms related to your business, your Web site appears in the search results.

Get on a Schedule
Your Web site needs to give people relevant information to aid in their buying decisions or to educate, and you need to give people a reason to keep coming back.

By using a professional Web copy writer, the two of you can create a schedule for adding content to your site on a regular basis.

Josh Hallett, a local social media expert, once said businesses with Web sites that include blogs basically train their visitors how often to return to their sites. Update content weekly, and visitors are likely to visit the site weekly. Update it monthly, and you’ll see them once a month.

Getting on a schedule for updating content gets visitors on a schedule for checking out your site.

If you’re interested in creating a new site, updating the content on an existing site, or creating a plan to routinely add Web content, consider the Lakeland and Tampa, FL public relations firm of Lorrie Walker Communications, Inc. Our professional web copy writers are happy to help you create site content that keeps people coming back for more.

Call for more information: (863) 614-0555.