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Lakeland Public Relations Firm Advises Businesses To Claim Their Google Local Listing

A couple of months ago while talking to my friend Kevin over at Blue Lynx Marketing, he asked me why I hadn’t claimed my Google local listing yet.

by Lorrie Walker [ Full Article ] October 1st, 2009 | 1 Comment

Lakeland Press Release Writer Asks: Has The Internet Killed The Brochure?

A friend recently asked me to edit a sales letter she planned to include with a brochure and mail to a gazillion businesses locally.

My first thought was, “Yikes! She’s sending a brochure?!”

by Lorrie Walker [ Full Article ] September 21st, 2009 | No Comments

Want To Be An Expert In Your Field? Take “HEED,” Says Public Relations Firm In Tampa and Lakeland

Take HEED when seeking to attain expert status by: Hiring a Professional, Educating yourself, Experience and Developing an effective Web site.

by Lorrie Walker [ Full Article ] September 4th, 2009 | No Comments

Lakeland Press Release Writer Says Writing A Release Is A “SNAP”

When writing a great press release, follow these four easy tips: keep it SHORT, NEWSWORTHY, written according to AP STYLE and to the POINT.

by Lorrie Walker [ Full Article ] July 23rd, 2009 | 3 Comments

PR Professionals Know It’s Important To Prepare For A Crisis

PR professionals understand that the backbone of an organization functioning in a crisis is communicating with consumers.

by Lorrie Walker [ Full Article ] July 8th, 2009 | No Comments

Lakeland Public Relations Agency Seeks Summer Intern

Lorrie Walker Communications, Inc. has a paid internship available for a college student majoring in journalism or public relations. Intern Responsibilities: Research and write basic news releases and articles for search engine optimization purposes. Work on media campaigns as opportunities become available. Intern Qualifications: Candidate should have strong interviewing and writing skills and must know [...]

by Lorrie Walker [ Full Article ] April 28th, 2009 | No Comments




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