A couple of months ago while talking to my friend Kevin over at Blue Lynx Marketing, he asked me why I hadn’t claimed my Google local listing yet.

A friend recently asked me to edit a sales letter she planned to include with a brochure and mail to a gazillion businesses locally.

My first thought was, “Yikes! She’s sending a brochure?!”

Take HEED when seeking to attain expert status by: Hiring a Professional, Educating yourself, Experience and Developing an effective Web site.

When writing a great press release, follow these four easy tips: keep it SHORT, NEWSWORTHY, written according to AP STYLE and to the POINT.

PR professionals understand that the backbone of an organization functioning in a crisis is communicating with consumers.

Lorrie Walker Communications, Inc. has a paid internship available for a college student majoring in journalism or public relations. Intern Responsibilities: Research and write basic news releases and articles for search engine optimization purposes. Work on media campaigns as opportunities become available. Intern Qualifications: Candidate should have strong interviewing and writing skills and must know [...]