I had an opportunity to speak to a group of Southeastern University public relations majors recently about event planning and publicity. The element of publicity that I find myself going over most implicitly with clients is that of managing expectations. It’s quite flattering how clients assume that PR professionals have some secret “in” with media [...]
I wrote recently about movin’ on up. Because the office is new, and the building is newly renovated, I thought it would be nice to share some photos. So here you go: A street view of Tennessee Carriage Lofts. Three studio apartments are located on the second floor. The foyer, which provides access to all [...]
Lorrie Walker Communications, Inc. is excited to be a part of the American Cancer Society’s Cattle Barons’ Ball Planning Committee. The 2011 event, held Feb. 19 at Bunch Ranch in Highland City, is celebrating its 10th anniversary. Lorrie Walker, president, will chair the Public Relations subcommittee and will be in charge of publicity for the [...]
A strong proponent of Internet-based marketing and online public relations efforts, I encourage the use of social media in public relations campaigns where appropriate. There are countless tools available to help small businesses hold their own alongside larger competitors. We approach PR campaigns and content writing with search engine optimization in mind. Your website can be your best marketing tool, so it needs to be found easily by your potential clients. Our content helps make that possible.
Lorrie Walker Communications Inc.
231 N. Kentucky Ave., Ste. 209
Lakeland, FL 33801
863-614-0555
lorrie [at] lorriewalker [dot] com