We are excited to welcome a second student from Florida Southern College to our internship program. Karen Snir is a junior majoring in public relations and minoring in Spanish. Karen says she views this internship is a great step forward. We agree. There’s nothing like learning by doing, and that’s what we offer college interns- [...]
This is the kind of e-mail I love to get: “Did you hear that I got a patient off of these articles? They were referred to another orthodontist, who recommended something she didn’t know anything about. She looked it up online, saw one of these articles and decided I was the local expert and switched [...]
Lorrie Walker, president of the Lakeland public relations firm Lorrie Walker Communications, Inc. recently joined the Dick Pope/Polk County Chapter of the Florida Public Relations Association. Walker was inducted into the organization at its June 16 meeting at the Lakeland Yacht and Country Club. “I’m thrilled to be a part of FPRA once again,” said [...]
A friend recently asked me to edit a sales letter she planned to include with a brochure and mail to a gazillion businesses locally.
My first thought was, “Yikes! She’s sending a brochure?!”
Take HEED when seeking to attain expert status by: Hiring a Professional, Educating yourself, Experience and Developing an effective Web site.
When writing a great press release, follow these four easy tips: keep it SHORT, NEWSWORTHY, written according to AP STYLE and to the POINT.
A strong proponent of Internet-based marketing and online public relations efforts, I encourage the use of social media in public relations campaigns where appropriate. The advent of blogs, social networking outlets, and sites devoted to posting and distributing articles and press releases are powerful tools in helping small businesses compete with their larger competitors. We approach PR campaigns and content writing with search engine optimization in mind. Your website is one of your best marketing tools, so it needs to be found easily by your potential clients.
Lorrie Walker Communications Inc.
233 N. Tennessee Ave.
Lakeland, FL 33801
863-614-0555
lorrie [at] lorriewalker [dot] com