This is the kind of e-mail I love to get: “Did you hear that I got a patient off of these articles? They were referred to another orthodontist, who recommended something she didn’t know anything about. She looked it up online, saw one of these articles and decided I was the local expert and switched [...]
Lorrie Walker, president of the Lakeland public relations firm Lorrie Walker Communications, Inc. recently joined the Dick Pope/Polk County Chapter of the Florida Public Relations Association. Walker was inducted into the organization at its June 16 meeting at the Lakeland Yacht and Country Club. “I’m thrilled to be a part of FPRA once again,” said [...]
A friend recently asked me to edit a sales letter she planned to include with a brochure and mail to a gazillion businesses locally.
My first thought was, “Yikes! She’s sending a brochure?!”
Take HEED when seeking to attain expert status by: Hiring a Professional, Educating yourself, Experience and Developing an effective Web site.
When writing a great press release, follow these four easy tips: keep it SHORT, NEWSWORTHY, written according to AP STYLE and to the POINT.
I joined elance.com about a year ago because one of the clients I write for prefers to manage their magazine assignments through this site. Now that I’ve been on the site for a while, I’m beginning to get requests for proposals on writing assignments from other companies. I received one this morning that I thought I would share. Here it is, verbatim…
A strong proponent of Internet-based marketing and online public relations efforts, Lorrie encourages the use of social media in public relations campaigns where appropriate. She believes the advent of blogs, social networking outlets and sites devoted to posting and distributing articles and press releases are powerful tools in helping small businesses compete with their larger counterparts and carve out their own portion of the market share.
Lorrie Walker Communications Inc.
1633 E. Elm Rd.
Lakeland, FL 33801
863-614-0555
lorrie@lorriewalker.com