An office conversation erupted recently about public relations approaches that we despise. I mean really effing hate. We’re sharing them with you as we prepare for 2012, in hope that you’ll leave them behind when you welcome the new year- and avoid being on the receiving end of our Evil Eye Lasers of Death, lest [...]
I had an opportunity to speak to a group of Southeastern University public relations majors recently about event planning and publicity. The element of publicity that I find myself going over most implicitly with clients is that of managing expectations. It’s quite flattering how clients assume that PR professionals have some secret “in” with media [...]
A strong proponent of Internet-based marketing and online public relations efforts, I encourage the use of social media in public relations campaigns where appropriate. The advent of blogs, social networking outlets, and sites devoted to posting and distributing articles and press releases are powerful tools in helping small businesses compete with their larger competitors. We approach PR campaigns and content writing with search engine optimization in mind. Your website is one of your best marketing tools, so it needs to be found easily by your potential clients.
Lorrie Walker Communications Inc.
233 N. Tennessee Ave.
Lakeland, FL 33801
863-614-0555
lorrie [at] lorriewalker [dot] com