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New iPhone Leak- Accident or Marketing Ploy?

I heard about the next generation iPhone leak on the news this morning and couldn’t help wondering if this truly was a case of an Apple employee mistakenly leaving the new prototype behind at a bar, or if this could be one of the great marketing ploys of the day. You can read the whole [...]

by Lorrie Walker [ Full Article ] April 20th, 2010 | No Comments

Lakeland Press Release Writer Asks: Has The Internet Killed The Brochure?

A friend recently asked me to edit a sales letter she planned to include with a brochure and mail to a gazillion businesses locally.

My first thought was, “Yikes! She’s sending a brochure?!”

by Lorrie Walker [ Full Article ] September 21st, 2009 | No Comments

Want To Be An Expert In Your Field? Take “HEED,” Says Public Relations Firm In Tampa and Lakeland

Take HEED when seeking to attain expert status by: Hiring a Professional, Educating yourself, Experience and Developing an effective Web site.

by Lorrie Walker [ Full Article ] September 4th, 2009 | No Comments

Can you say, “Editor?”

Call it an occupational hazard that goes with the territory when you are a writer, but I saw this truck the other day and couldn’t resist snapping a photo of it. I felt like taking a red pen to this back window!

by Lorrie Walker [ Full Article ] April 1st, 2009 | 4 Comments

Tampa Public Relations Firm Weighs In On Plagiarism

Ocala Magazine recently fired its editor after learning she had plagiarized columns and articles for the past four years.

by Lorrie Walker [ Full Article ] March 25th, 2009 | 1 Comment




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