I heard about the next generation iPhone leak on the news this morning and couldn’t help wondering if this truly was a case of an Apple employee mistakenly leaving the new prototype behind at a bar, or if this could be one of the great marketing ploys of the day. You can read the whole [...]
A friend recently asked me to edit a sales letter she planned to include with a brochure and mail to a gazillion businesses locally.
My first thought was, “Yikes! She’s sending a brochure?!”
Take HEED when seeking to attain expert status by: Hiring a Professional, Educating yourself, Experience and Developing an effective Web site.
Call it an occupational hazard that goes with the territory when you are a writer, but I saw this truck the other day and couldn’t resist snapping a photo of it. I felt like taking a red pen to this back window!
Ocala Magazine recently fired its editor after learning she had plagiarized columns and articles for the past four years.
A strong proponent of Internet-based marketing and online public relations efforts, I encourage the use of social media in public relations campaigns where appropriate. The advent of blogs, social networking outlets, and sites devoted to posting and distributing articles and press releases are powerful tools in helping small businesses compete with their larger competitors. We approach PR campaigns and content writing with search engine optimization in mind. Your website is one of your best marketing tools, so it needs to be found easily by your potential clients.
Lorrie Walker Communications Inc.
233 N. Tennessee Ave.
Lakeland, FL 33801
863-614-0555
lorrie [at] lorriewalker [dot] com